History PODERI MARCARINI

Marcarini is the name of a sixth generation family business of Barolo winemakers in the village of La Morra. Today as in the past we carry on the traditions of those who preceeded us,with the same philosophy and passion.

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Marcarini is the name of a sixth generation family business of Barolo winemakers in the village of La Morra.Today as in the past we carry on the traditions of those who preceeded us,with the same philosophy and passion.

In the mid-19th century Sebastiano Marcarini,general of the Sabaudian army, began the vinification of Nebbiolo grapes as Barolo for domestic use and for offering gifts in the royal reception at the Sabaudian Court. The high-ranking official was the preceptor of the Italian king’s sons,Vittorio Emanuele the 2nd,who, in turn, had for Prime minister Camillo Benso Count of Cavour, one of the greatest estimator of Barolo.

In the beginning of the 20th century,Giulio Marcarini, the official’son, was capable of carrying on the enological and cultural legacy of his father: the 30th of June 1934,he founded, together with other historic wine makers from the Langhe hillside, the “Consorzio dei vini tipici di Barolo e Barbaresco”. This was an historic turning point towards a new horizon in terms of quality and preservation, representing a reference for his descendants.

The first one in the family who saw the great selling and commercial potential of his Barolo was the notary Giuseppe Marcarini who, together with his daughter Anna, started selling bottles with his own brand. His business became very quickly successful, to the point that he started working together with his enologist Elvio Cogno and in the 60’s they launch the Barolo production with the Cogno-Marcarini brand. The winery was one of the first using both the vineyard name and the Brunate cru on their labels since 1958.

Giuseppe Marcarini died at 59 and, from the beginning of the 80’s,his daughter Anna gave a new boost to the business by increasing the 4,5 hectares in the cru of Brunate and La Serra and by expanding the wines selection with Dolcetto and Barbera. She also invented the name “Lasarin” for the Nebbiolo grapes collected from the younger vineyards in La Serra.

 In 1990 Luisa, born after the wedding of Anna Marcarini and the lawyer Giovanni Bava, inherited the family estates and began building the Poderi Marcarini business for carving into history the name of a family representing a symbol of enological excellence. At the young age of 26, she took the challenge together with her husband Manuel Marchetti, who exploited his experience as an international manager during the 20 years period in which the Barolo became a world renowned wine.

The winery had also increased its properties by purchasing half hectare in località Berri, 6 hectares in Neviglie with 2 hectares for hazelnuts and other two hectares in the Roero hillside, with a total of almost 20 hectares of vineyards.

Nowadays, the Poderi Marcarini is a well-established company and Manuel and Luisa’s children have already entered the family business: Andrea, Chiara and Elisa carry on the historic tradition of their family.